Campaign: IKEA Assembly Service Charts

Posted July 3, 2009
Filed under: Marketing | Tags: advertising, campaigns |

IKEA is advertising its assembly service in Germany with a humorous set of “How To Assemble” diagrams, listing from 1 to 6 steps for the FORSBY dining table, POÄNG armchair and BILLY shelves. Phone IKEA Assembly Service and just relax with your favourite activity. Before you know it, your new furniture will be assembled for you!

IKEA Forsby Assembly Service diagram

2 more charts in the rest of this post, click below.

IKEA Poang Assembly Service diagram

IKEA Billy Assembly Service diagram

Credits

IKEA’s Assembly Service campaign was developed at Grabarz & Partner, Hamburg, Germany, by executive creative director Ralf Heuel, creative director Dirk Siebenhaar, art director Jan Woelfel, copywriter Jennifer Bohn, account executive Julia Wilhelm, illustrator/graphic artist Annette Witzig.

Via: Inspiration Room Daily

1 comment so far

Power to the People: Ikea Hacking « Mostly Marketing on October 18, 2009

[...] furniture companies in the world. On my blog I already mentioned two of their creative ideas, the assembly service charts and the Ikea Drömkok website. But this one’s completely different. To be precise, these [...]

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